Aphrodite is proud to carve a place in its roster for world renowned brand Heron Preston. Established in 2017, the luxury label has swiftly climbed the ranks of the fashion food chain and now positions itself at the helm of high-end streetwear alongside fellow New Guards Group powerhouses Off-White, Palm Angels and Marcelo Burlon, to name just a few.
Fresh off a stint at Kanye West’s offshoot Yeezy, founder Heron Preston finally plucked up the courage to branch out into personal projects; firstly, teaming up with fellow Yeezy design alumni Virgil Abloh, Justin Saunders and Matthew Williams to deliver a party and apparel company named ‘Been Trill’, and most notably on his eponymous label, Heron Preston.
Poached by Italian luxury fashion production and distribution holding company New Guards Group, the multi-facetted creative was commissioned to create his first collection in preparation for Paris Fashion Week. Dubbed ‘For you, the World’, the collection brought with it an eco-friendly take on industrial fashion. In the collections that followed, Heron Preston’s personality really began to shine through with vibrant orange nuances filtering through, Russian callouts spilling out in the form of the iconic ‘стиль’ slogan which means ‘style’ in English, and a slew of loose, street-approved cuts.
Counting supermodels, rappers and sports stars as some of its biggest fans, including Kendall Jenner, Bella Hadid, Hailey Bieber, Odell Beckham Jnr and Tyga, Heron Preston's popularity cannot and will not be halted, the label has a ubiquitous presence promoted worldwide by the globe's most fashionable people.
Shop the latest Heron Preston collection below online and in-store at Aphrodite.